Zofeur

Strategic Dashboard

ZOFEUR 2.0 LAUNCH CAMPAIGN

Content Pillars

Target Personas

Concept Distribution

Service Type Split

Concepts Explorer

Browse and filter all 20 video concepts. Click on any card for full details.

Showing 20 concepts

Execution Blueprint

The tactical plan for producing all 20 concepts within a two-day shoot.

Casting & Talent Plan

To maximize efficiency, models will be booked for single days with no overlap. We require two distinct talent squads.

Day 1 Squad: The Relatable Crew

  • Model A (Male Parent): Relatable, warm, 30s.
  • Model B (Female Parent): Warm, capable, 30s-40s.
  • Model C (Charismatic Friend): Male, energetic, 25-35.

Day 2 Squad: The Professional Crew

  • Model D (The Executive): Male, 35-50, polished, professional.
  • Model E (The Professional): Female, 25-35, confident and stylish.
  • Model F (The Analyst): Male, 30s, discerning and thoughtful.

Zofeur Action Plan: Checklist

Below is a summary of all personnel and vehicles required from the Zofeur team for the shoot days.

Day 1: Wednesday, Oct 29th

  • 2 Zofeur Chauffeur Models (in uniform)
  • 2 Standard Premium Sedans (Car A & B)

Day 2: Thursday, Oct 30th

  • 1 Zofeur Chauffeur Model (in uniform)
  • 1 Zofeur Black Chauffeur Model (in suit)
  • 1 Standard Premium Sedan
  • 1 High-End Luxury Sedan (for Black service)

AOUS Digital Action Plan: Sourcing

Below is a summary of all talent, props, and wardrobe to be sourced by the production team.

Day 1: Wednesday, Oct 29th

Talent: Day 1 Squad (Models A, B, C), 1x Cat (in carrier).

Props: Smartwatch, school backpack, cat carrier, shopping bags, fast food, toys/wrappers for car dressing.

Wardrobe: Casual, stylish "weekend" and "family" attire.

Day 2: Thursday, Oct 30th

Talent: Day 2 Squad (Models D, E, F).

Props: Smartphones, laptop, planner, coffee cup, car keys, premium luggage.

Wardrobe: High-end business suits, elegant evening wear, smart casual outfits.

Detailed Shooting Schedule

Day 1: Relatable & Viral Crew

9:00 - 13:00 (Location: Villa/Residential)

Concepts: #VH-06 (Knight Rider), #ST-03 (School Run), #VH-02 (Pet Vet).

14:00 - 18:00 (Location: Mall & In-Car Rig)

Concepts: #VH-01 (Bypassing Jam), #VH-05 (Your Rules), #ST-04 (Toddler's Throne).

Day 2: Professional & Luxury Crew

9:00 - 13:00 (Location: Indoor Space/Rig)

Concepts: #AE-03, #AE-04, #AE-05, #VH-03 (Key Pickup), #VH-04 (Experienced).

14:00 - 19:00 (Location: Business District)

Concepts: All Zofeur Black (#ZB-01 to #ZB-05), #ST-01 (Her Ride).